Wheelwright Blog

Sub7° - Grip Don’t Slip this Winter

Sub7° is our new concept to raise awareness of the need for Winter Wheels & Tyres in temperatures below 7°c. Despite a mild autumn thus far, the demand for winter wheels has been high, and with temperatures now starting to dip, it really is time to be jumping on the winter wheel bandwagon!

We have been banging the drum for Winter Wheels & Tyres for many months now, in the hope that people will be more prepared for the bad weather this winter. Two consecutive harsh winters have lead to an increased awareness for the need to consider changing your car’s footwear. Our website describes why Lucky Number 7 is, potentially, unlucky in winter:

“From October to April, temperatures regularly dip below 7°c – this is generally considered the signal to change tyres for a winter set. Winter averages in the past thirty years have been around 1°c, with a 2011 average of -1.5°c. When temperatures dip below 7°c, braking distances from 62mph (100kph) can increase by up to 5m, from 65m to 70m, when using summer or all-weather tyres. This is owing to the decreased plyability and increased stiffness in the rubber at these temperatures. As a result, they are unable to react to road surface irregularities and traction dramatically decreases.

Winter tyres are made of a different tread compound which remains more flexible at low temperatures, giving excellent contact between the tyre and the road, thus retaining traction and grip. This does not just improve safety in braking situations, but also improves the ride on the variable road surfaces and textures experienced in winter, as well as when cornering. On ice, snow and in wet conditions, winter tyres offer traction that no summer tyre can match. Using winter tyres really can help you avoid becoming another accident statistic.”

Grip Don’t Slip

With the chaos of the last two years costing UK businesses upwards of £280m a day, and with the current economic climate, people can afford less-and-less to be missing a day’s work due to the inability to travel safely. 

Investing in winter wheels and tyres as temperatures drop below 7°c is an investment in your safety, the safety of others, and your business. 

Remember: Change Your Wheels & Tyres For Winter When Temperatures Are Sub7°…